Lime is rolling out a brand new month-to-month subscription service for its electrical scooters that’s known as — no joke — Lime Prime.
Lime sometimes expenses a set fee to unlock a car after which a per-minute charge to experience. For $5.99 a month, the corporate will waive that preliminary charge for Lime Prime subscribers. And in markets with no unlock charges, riders will obtain 25 p.c off the worth of their experience. Subscribers will nonetheless pay the per-minute cost, however Lime says that somebody who makes use of certainly one of its scooters on daily basis would save roughly $25 a month underneath the subscription plan.
There are different perks that include a subscription. Lime Prime members can reserve any scooter or bike for as much as 30 minutes for gratis, for instance, in comparison with simply 10 minutes for the standard consumer. And for a restricted time, the corporate is providing the primary month of its new plan without cost as a promotion to entice new clients.
Subscriptions are quick changing into a approach for scooter- and bike-sharing corporations to lock in additional clients within the hopes of boosting their income stream. And this isn’t the primary iteration of Lime’s subscription service. In 2019 the corporate launched Lime Pass, a weekly plan that additionally eradicated the unlock charge for subscribers. Costs different for Lime Cross, however San Francisco subscribers, for instance, have been charged $four.99-a-week.
Lime additionally isn’t the primary scooter firm to dabble in subscriptions. Bird has been experimenting with its personal plan for its shared electrical scooters with mixed results. Scooter producer Unagi has a plan out there in a number of cities within the US. And electrical bikes are leaping on the subscription bandwagon, too, with Revel in New York City, Dance in Berlin, and Swapfiets and VanMoof as properly.
Subscriptions have been a blended bag for the auto business. Ford walked away from its service final fall following low demand. Cadillac shut down its service, Book, in 2018, solely to resurrect it a number of months later with fewer choices. And BMW lately discontinued its personal subscription service.
Different automakers have had some success. BMW, Porsche, Audi, Volvo, Nissan, and Jaguar are nonetheless providing some variation of a subscription service. Even the large automotive rental corporations, Hertz and Enterprise, are getting in on the motion. Most of those subscriptions are solely out there in particular cities and are nonetheless within the pilot part.