Waze names former Hotwire president Neha Parikh as CEO

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Waze has a brand new CEO: Neha Parikh, the president of Hotwire and a board member of Carvana. Parikh replaces Noam Bardin, who stepped down as CEO of the Google-owned navigation service final November after main the corporate for 12 years.

Parikh will be part of Waze as CEO beginning in June, the corporate says. She is a veteran of on-line hospitality model Expedia, having served in a wide range of positions at two of the company’s subsidiaries: Motels.com, the place she ended as senior vice chairman for international manufacturers and retails, and flight and lodge reserving service Hotwire, the place she is at present president.

As Hotwire’s youngest and first feminine president, Parikh “led a return to development by revamping the enterprise mannequin, reshaping the product, and rebuilding the staff and tradition,” Waze says. The goal is for her to do the identical at Waze.








Neha Parikh is the youngest and first feminine president of Hotwire.
Photograph: Carvana


“As Neha leads Waze into the longer term, she is going to stay hyper-focused on our passionate neighborhood, beloved model, and best-in-class merchandise,” a spokesperson for the corporate mentioned.

She was appointed to the board of Carvana in April 2019. The web automobile market praised Parikh for her give attention to customer support. “On my first go to to the Carvana workplaces, I took an image of their prominently displayed values, one in all which is ‘Your subsequent buyer could also be your mother,’ which I like,” she said in the press release. “Relentless buyer focus has been central to my profession, so I’m thrilled to align with an organization that places their prospects first.”

Waze was based in Israel in 2008 by Ehud Shabtai, Amir Shinar, and Uri Levine. The crowdsourced navigation app rapidly grew in recognition, praised for its skill to keep in mind site visitors and building in actual time. The app rapidly emerged as a best choice amongst Uber and Lyft drivers. And at the moment, it has 140 million month-to-month lively customers who drive greater than 24 billion miles (40 billion kilometers) each month.

The corporate was acquired by Google in 2013 for a reported $1.1 billion. And the app continued to flourish, as Google shunned absorbing it into its Maps division and allowed it to remain impartial.

Like most corporations, Waze hit a tough patch in the course of the pandemic. Its variety of month-to-month lively customers, or the variety of prospects utilizing the app every month, and pushed kilometers, the metric by which the corporate measures how far its prospects drive whereas utilizing Waze, each decreased considerably. The corporate laid off 5 percent of its international workforce, or 555 individuals, in September. Its nascent Carpool service was hit particularly arduous, as individuals stopped commuting to work.

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